The Royal Life Saving Society UK (RLSS UK) is warning UK students to steer clear of walking by or entering water when under the influence of alcohol. ?

The drowning prevention charity is launching its national Don’t Drink and Drown campaign on September 28th until October 4th, to warn drinkers, particularly students, to act responsibly near water after they have been drinking - and to make sure they and their friends avoid walking home near bodies of water.

Research shows that around a quarter of all adult drowning victims have alcohol in their bloodstream. Alongside the film there will be a host of social media awareness posts and graphics with the hashtag #DontDrinkandDrown as well posters, beermats and wristbands distributed to universities around the UK.

Di Steer, RLSS UK Chief Executive said: “People die each year after entering the water with alcohol in their bloodstream, either deliberately or completely by accident. Drinking near or in water can be dangerous and a deadly cocktail. Alcohol can seriously impede your ability to survive in water.

“At RLSS UK we work hard to inform and educate people of the dangers and advise the public to never go into water when you have been drinking and always take care and be aware if you are near water.

“When walking home from a night out, avoid routes that are alongside water, particularly in the darkness, and always stay with and look out for your friends.”