Steele & Stovell, a branding studio based in Ross-on-Wye, have launched the rebrand of national gynaecological cancer charity, GRACE.
Based in the Royal Surrey County Hospital, GRACE is a charity that supports women with gynaecological cancers by raising awareness, funding research and providing local hospitals with surgical equipment. Gynaecological cancer research is extremely underfunded in comparison to other women’s cancers, such as breast cancer. This is something that GRACE hopes to change.
In the UK, 20,000 women are diagnosed with a gynaecological cancer every year and around 7,700 will die. Early diagnosis is essential to improve the survival rate of these women and GRACE encourages women of all ages to be aware of the symptoms of gynaecological cancers and speak to their GP if they have any concerns.
Appealing to both younger and older women was a key consideration in the decision to rebrand. Lydia Brain, 24, is an ex John Kyrle student and creator of the blog Young, Wild and Fibroblastic. She was diagnosed with a rare form of gynaecological cancer in November last year and knows the importance of younger women being aware of the symptoms. Read the full story in this week's Ross Gazette.To find out more about the charity, you can visit their website at: http://www.grace-charity.org.uk.