Shoppers and visitors will be able to park for free in town and city centre car parks this Christmas as part of an ongoing campaign to promote Herefordshire as a Christmas shopping destination.

Herefordshire Council car parks in Hereford city centre, including the Old Market, will be free for shoppers after 4pm for late night Christmas shopping on Wednesday, November 23rd and 30th and December 7th, 14th and 21st. There will be a range of shops open late, including those in Maylord Orchards, the Old Market and High Town and the surrounding area.

These concessions do not apply to any of the private car parks in the city centre, except the Old Market.

The recent improvement work taking place to the city’s roads will stop at the end of November until January 2018, to encourage shoppers into Hereford in the run up to the festive period.

The new City Link Road opens in mid-December, just in time for the busiest shopping period, providing access to Merton Meadow car park from Widemarsh Street and improved movement across the city centre.

For more information on free parking during late night shopping on Wednesdays and Hereford’s Christmas Markets, visit: