Outdoor enthusiast, Kate Humble, has been challenged by Bombardier Recreational Products (BRP) to be tough, capable and clever when driving off-road by equipping her with the new 2016 Can-Am Defender side-by-side vehicle (SSV) for her annual Big Day Out festival, Humble by Nature, which takes place from July 1st - 3rd on her farm in the Wye Valley.

Kate and her team will have access to Can-Am’s new vehicle to assist them in setting up the site and moving equipment around during the three days of the show.

At the family-friendly festival, BRP will also have its own display area and off-road demo site, run by local Can-Am dealership Wildtrackers Ltd, to ensure that attendees can view and experience first-hand the vehicles in the Can-Am 2016 line-up.

Paul Wood, Cam-Am commercial manager UK and Ireland, says, “We are really excited to be providing Kate and her team with the Can-Am Defender to use at the event and we’re looking forward to receiving their feedback on the ways in which it has made their jobs easier from carrying equipment to shuttling guests around the site. The demo site should also be a great pull as the festival attracts a wide ranging demographic of visitors and exhibiting will provide the business with the opportunity to introduce the Can-Am off-road brand to local users of all ages and experience levels.”

For three days, the Big Day Out Festival will take over Kate’s farm and bring together local producers, cooks and foragers with demos, stalls and pop-up eateries and a wide variety of local drinks for the adults to enjoy. Kids will also have fun with bushcraft, den building, crafts and skills and meeting the animals.

For more information about the Can-Am ATV and SSV ranges and Wildtrackers Ltd visit www.brp.com and www.wildtrackers-canam.com

For more information about the event visit http://www.humblebynature.com/bigdayout