The Phoenix Theatre, situated on St Marys Street in Ross-on-Wye, has submitted a planning application to Herefordshire Council for a significant update to its advertisement strategy. The application P232184/A, seeks consent to replace the theatre's existing glass-fronted display cabinet with a modern, waterproof digital display board.

The primary purpose of this digital board will be to showcase posters related to upcoming events at the theatre. In consideration of local residents and energy conservation, the theatre has anticipated that the board will be switched off overnight.

This application falls under the "Advertisement Consent" category. The Ross-on-Wye Town Parish and Ross West Ward are overseeing the proposal. The exact location for the proposed digital board is The Phoenix Theatre Palace Pound on St Marys Street, Ross-On-Wye, Herefordshire, HR9 5HT.

The council made the application public on Wednesday, 16th August 2023. Residents and interested parties are encouraged to review the proposal and have until Friday, 15th September 2023, to submit their comments.