Although there was a tremendous sense of community spirit while Storm Dennis was unleashing havoc on the area, residents are being warned that some unscrupulous traders will use this time to exploit others.

Many people have told the Ross Gazette that the residents of Ross-on-Wye were amazing at helping their neighbours, but Herefordshire Council has issued a warning that rogue traders will see this as the perfect time to target those affected by the floods.

Herefordshire Council Trading Standards Service is warning owners of flooded properties to beware of rogue traders and cowboy builders exploiting the devastation and misery caused by the recent record flooding.

David Hough, Herefordshire Council’s Trading Standards Service Manager, said: “We are worried that some of the more unscrupulous traders may try and take advantage of the victims of the recent flooding. This is an upsetting time for all those who have suffered damage to their homes, and we don’t want anyone to be taken advantage of whilst in this vulnerable state.

“If your insurance company ask you to find traders yourself then make sure you do not deal with any cold callers, on the phone or at the door. In addition be very careful when choosing traders from online recommendations- rogue traders will often have numerous fake positive reviews.

“Use a builder who belongs to a reputable trade association and check they accept staged payments and the keeping back of a significant part of the cost until the repair job has been satisfactorily completed.”

Anyone concerned about the activity of a trader, cold caller or doorstep seller is urged to contact the Citizens Advice Consumer Helpline on 0808 223 1133. Citizens Advice will give advice on what to do next and report the matter to Herefordshire Council’s Trading Standards team for investigation.

Residents and businesses are also reminded that applications for the community flood recovery grant can only be made directly to Herefordshire Council. For more information visit www.herefordshire.gov.uk/floods