The West Midland Safari Park has been purchased by the French leisure parks group Groupe Looping.

Located in the heart of the West Midlands, WMSP is a popular visitor attraction with a safari-drive-through which attracted around 700,000 visitors last year.

Laurent Bruloy, CEO of Looping, commented: “We are very pleased to welcome a great management team and staff who will be key to developing the park into an even more exciting family destination, with our support and new feature investments. We want to keep the strong local anchorage of WMSP with its local communities and will continue the important role of WMSP towards animal conservation in and ex situ.”