Ross-on-Wye Town Council is looking to grow its weekly market, which runs every Thursday and Saturday, to encourage more traders to take part and bolster footfall.
As well as investing funds into the market, the council has also formed a working group to help build the market further and secure its future.
A summer offer is kicking off from July for traders who wish to attend the market, open to both new and existing traders. For every three market dates that are booked and attended during July to September, traders will receive one date free.
Bev Pope, lead councillor for the Markets Working Group said: “Markets all over the country are having a tough time economically and Ross is no exception. The town council, both paid officers and councillors, are determined that the market, which has been with us since the 12th century, should thrive well into the 21st century. We are hoping to try a few things to make the market more successful and if you have any ideas, please email us with them. From July to September, we are launching a new offer for traders: if you have a pitch for any three markets in this period, the fourth one will be free.”
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