A free session to help keep your customers happy – and grow your business - through online technology and social media is being staged in Hereford later this month.

Businesses are being promised the event – at the Marches Growth Hub Herefordshire’s base at the Hereford Business Solutions Centre at Skylon Court – will show them how to improve customer engagement.

The two-hour training session is being led by Faster Business advisor Anna Wilde at the centre on October 25.

Marches Growth Hub Herefordshire manager Lyndsay Francis said the event would help any business wanting to develop its online marketing and sales functions.

“This workshop will help you learn how to manage and streamline your customer engagement and lead to happier customers and better retention.

“If you want to get your online sales process just right and learn some vital techniques for making the process as efficient as possible, then this is the event for you.”

The training will focus on

Customer Relationship Management (CRM)

Marketing automation

Website ‘chat’ functions

Automated response bots

Using Twitter and Facebook for customer service

Ticketing systems

A complimentary lunch and refreshments will also be provided for all attendees as well as a time to network.

The workshop is being hosted by the Fastershire scheme, a partnership between Herefordshire Council and Gloucestershire County Council to bring faster broadband to the two counties.

The Fastershire project also includes social and digital inclusion activities, and an extensive business support programme, FasterBusiness.