LIDL GB has launched a public consultation on fresh plans for a new food store to serve Ross-on-Wye and the surrounding areas.

After looking for a suitable site in town for several years, the discounter is delighted to unveil proposals for a Lidl supermarket off Starling Road.

This would deliver increased local shopping choice, create up to 40 new jobs and provide access to the discounter’s award-winning product range.

Featuring the fan-favourite in-store bakery and much-loved Middle of Lidl aisle, the modern store would also feature solar panels on the roof to provide up to 25% of the store’s energy requirements.

Outside, the car park would provide 113 customer parking spaces with two rapid electric vehicle charging bays, covered bicycle parking, and dedicated accessible and parent-and-child parking spaces.

A new cycle route would connect to the existing route north of the site to promote sustainable travel. Additionally, landscaping proposals are being designed with tree and shrub planting and retention across the site to enhance biodiversity.

Lidl has launched a public consultation to gather feedback from the local community.

A drop-in consultation event will take place at the Larruperz Community Centre on Wednesday, February 4, between 4pm and 7pm.

Residents are encouraged to attend and share their thoughts directly with the Lidl team.

George Ledward, regional head of property at Lidl GB, said: “It is no secret that we have been keen to deliver a new Lidl food store to serve Ross-on-Wye for some time.

“We are delighted to propose this new store off Starling Road which would increase local shopping choice, create new jobs, and provide easy access to our high-quality and affordable products.

“We encourage residents to have their say at our drop-in event, via our feedback form, or the website rossonwye.newsite.lidl.co.uk.”