A major UK initiative to help detect missing children is being backed by Anthea McIntyre MEP, who lives in Ross-on-Wye.

The Conservative MEP for the West Midlands said it could also assist the one million youngsters who go missing across Europe each year.

People are being urged to sign up to Child Rescue Alert, the potentially life-saving system that circulates details immediately via phones, apps, social media and business networks when police are informed of a high risk child disappearance or abduction. It increases the chances of the child being found in the vital first few hours after they go missing.

The system is managed by the National Crime Agency, the charity Missing People and the technology company Groupcall, and currently 143,000 groups and individuals in the UK are registered. The aim is to increase that to one million during the new campaign, which runs until the end of the month.

Miss McIntyre said: “I am delighted to back this campaign and would encourage everyone across the West Midlands region to sign up. The more individuals, charities and businesses that are involved the better. The wider the network the more likely it will be that missing children tab the highest risk can be found quickly and reunited with their family.”

Child Rescue Alert is part of the Europe-wide Amber Alert system which is a key element of efforts by Conservative MEPs in Brussels to tackle the issue of child abduction. Each year one million children go missing or are abducted in Europe and 76% are killed within three hours of the abduction. As well as an expansion of the AMBER Alert scheme, Conservative MEPs are calling for better cross-border co-operation and tighter checks on children’s passports.

Miss McIntyre added: “Child rescue Alert’s campaign shows Britain is leading the way in helping save children’s lives. However, it needs support from politicians, companies and organisations, but most of all from the public.”