A comment on the Ross Gazette facebook makes a suggestion why national chains prefer to set up in Monmouth, rather than Ross. "I've yet to read Mary Portas' recommendations but regarding the letters in the Gazette the last couple of weeks concerning Ross not having the same sort of shops as Monmouth - my brother pointed out that there is a very simple explanation for this. Monmouth has two large, private schools that probably provides plenty of custom for shops such as Fat Face. I think he might very well have a good point?