Aldi is embracing the season of goodwill once again this year, and is calling on charities and community groups in Ross-on-Wye to register so that they can collect food donations this Christmas Eve.

Following the launch earlier this year of the successful partnership with Neighbourly, a community engagement platform that links businesses to key charitable organisations, 95% of Aldi stores are now donating surplus food up to five days a week, all year round.

Christmas provides an opportunity for even more charities to benefit from the initiative, and are therefore calling on all charities and community groups in Ross-on-Wye to get in touch for a Christmas Eve donation.

As part of the Christmas initiative, charities and community groups will be paired with local Aldi stores and can collect fresh food products that are near the end of their shelf life such as fruit, vegetables, fresh meat, fish and bread after the store closes at 6pm on Christmas Eve.

Last Christmas, Aldi donated just under half a million meals to charities across the UK, and is hoping to increase this for Christmas 2019, spreading Christmas cheer to even more families.

Charitable groups that are interested in finding out more information about this initiative should contact Neighbourly at [email protected].See this week’s paper for more stories like this, available in shops and as a Digital Edition now.