Field Fayre in Ross-on-Wye is taking part in a nationwide campaign to get the UK enjoying an organic breakfast on Wednesday, June 15th.

The organic store in Broad Street, Ross is one of 60 independent retailers all over the country who will be offering the nation free organic mini-breakfasts.

Luke Miller of Field Fayre said:?“We are thrilled to be supporting the Wake up to Organic campaign. Our ethos is about supplying high quality but affordable organic food, and so we have a great organic range, and have always been strong promoters of organic products. This campaign shows how easy and affordable it is to make the switch to an organic breakfast.”

Field Fayre will be welcoming the producers behind Ragmans Lane Farm Organic Apple Juice as well as the local Food Blogger “Forking Fit” at the store for demos and tastings from 8:30am – 10:30am on Wednesday, June 15th.

Recent studies indicate that the UK is increasingly interested in choosing organic - sales of organic products increased by 4.9% last year and organic sales via independent stores grew by 7.5%. This is significant growth in a year when overall spending on food fell. Popular organic breakfast foods were all up including yogurt (2.1%), eggs (2.6%), cereals (5.6%) and tea (12.8%).

The campaign has been set up to raise awareness of the benefits and versatility of organic products. Breakfast is an easy and affordable way to give organic a try.

Tilly Ashton from the Organic Trade Board said, “It is great that the popularity of organic isn’t simply confined to the big cities. There are so many fantastic stores in rural towns embracing the Wake up to Organic campaign – rural retailers are surrounded by beautiful landscapes and rich farmland and know how important it is to protect the soil for the future.”