HEREFORD-based firm Autopack has agreed a four-year deal to become the new front-of-shirt sponsor of Hereford FC, strengthening ties between the growing business and the local community.

The company, an independent integrator of packaging and processing equipment, will see its branding displayed across all first-team kits from the start of the 2026/27 season. The agreement also extends to the club’s women’s and Under-18s sides, ensuring consistency across all teams representing Hereford FC.

Autopack has experienced rapid expansion in recent years, reporting tenfold growth over the past five years. Headquartered in Hereford, the firm supplies machinery ranging from single units to full production and packing lines, working across industries including food, drink, chemicals, cleaning and personal care.

Managing Director Wayne Kedward said: “We’re incredibly proud to become Hereford FC’s new front-of-shirt sponsor. As a growing local business, supporting a club with such strong community roots means a great deal to us.

“We look forward to building a successful partnership over the coming four years and seeing the Autopack name on all Hereford FC team shirts, at games across the country.”

The company has continued to invest in its facilities and workforce, recently opening a new showroom, expanding its machine build area and taking on additional apprentices and engineers as part of its growth strategy.

Hereford FC Chairman Chris Ammonds welcomed the agreement following what he described as a competitive tendering process.

He said: “We are absolutely delighted to have agreed this deal with Autopack. The agreement is an excellent one for the club and we are confident it will prove a great deal for Autopack too.

“We’re excited to see how our relationship develops and to seeing the Autopack branding on our shirts in the coming seasons.”